Public relations management is a part of marketing mix. It is used to promote or advertise any product, idea or service. It refers to the managing of the image of a company or an individual in the market. It includes topics like media relations, internal communications, government relations and crisis communication, etc. This book is a valuable compilation of topics, ranging from the basic to the most complex theories and principles in the field of public relations. The topics included in it are of utmost significance and bound to provide incredible insights to the students. It will provide comprehensive knowledge to the readers.