Ecommerce: A Guide to Business and E-Marketing

Ecommerce: A Guide to Business and E-Marketing

Ecommerce: A Guide to Business and E-Marketing

eBook
Author(s):Chris Doyle
Format: PDF
Published year: 2022
Publisher: States Academic Press
Language: English
Pages: 245
ISBN: 9781639891634, 1639891633

Summary

Ecommerce is a rapidly developing field. It is a convenient way for customers to shop in the comfort of their home. It has various forms and services such as online shopping, mobile commerce, Internet marketing, transfer of funds electronically, etc. E-marketing has also become a significant form of marketing over the past decade as it has more reach in lesser cost. This book aims to elucidate the different forms and processes of Ecommerce and E-marketing. It will prove immensely beneficial to students interested in this field.
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