The impact of mass media is extensive as it reaches out to enormous populations at the same time. It also influences the society and culture. It helps in developing an informed society and building better ways of communication. Mass media is used to broadcast current affairs and for entertainment purposes. The influence of mass media and culture has grown as media outlets have increased in the last few decades. A number of latest researches have been included to keep the readers up-to-date with the global concepts in this area of study. This book is an essential guide for both academicians and those who wish to pursue this discipline further.