The systematic approach to the study of people and their cultures is under the discipline of ethnography. It involves the study of the history, terrain, climate and the habitat of a group of people. Confessional ethnography, realist ethnography, feminist ethnography, critical ethnography, etc. are some of the branches of ethnography. Surveys, interviews and participant observation are some techniques of data collection. Document analysis and secondary research are employed for gaining insights. This book covers in detail some existing theories and innovative concepts revolving around ethnography. Some of the diverse topics covered herein address the varied branches that fall under this category. In this book, using case studies and examples, constant effort has been made to make the understanding of the difficult concepts of ethnography as easy and informative as possible, for the readers.