A Volume in the Foundations of Exercise Science series How do you motivate and guide people to make important behavioral changes? Learn how to apply the psychology of health and fitness to your exercise programs and to solve the motivational and behavioral problems you’ll encounter every day in practice. You’ll explore the scientific principles and variables that influence behavior as you develop the confidence to design effective lifestyle interventions for disease prevention and develop individualized exercise programs that promote optimal health for the general population, not just athletes. From current theories of health psychology and the science that underlie them to today’s most common health problems as well as the lifestyle factors that influence their development, you’ll learn how to apply psychology to clinical practice to achieve better outcomes. Case studies illustrate real-world problems related to each chapter and a wealth of tools help you to promote behavioral changes.