"Online surveys provide promising opportunities in today s technological world. Conducting Online Surveys is a comprehensive guide to the creation, implementation, and analysis of e-mail and Web-based surveys. Authors Valerie M. Sue and Lois A. Ritter specifically address issues unique to online survey research such as selecting software, designing Web-based questionnaires, and sampling from online populations." "This is an excellent supplemental text for advanced undergraduate and graduate courses on survey research methods across the Social, Behavioral, and Health Sciences, in particular Sociology, Marketing, Education, Public Health, Political Science, Education, and Mass Communication."--Jacket.