This book explores the transformation of Indian media in the context of two major developments: globalisation (which sociologist Anthony Giddens terms as being `revolutionary') and advances in communication technologies. It is rich in empirical details of how the Indian media has evolved in the past two decades, particularly in the context of potential to transform, construct and nurture particular identities in response to globalisation. The study of the transformation of Indian media is significant because not only has globalisation allowed access to a host of things hitherto represented as `foreign' to Indian culture by the media, but it has also opened the floodgates for the foreign media.