Packaging Life: Cultures of the Everyday, 1st Edition

Packaging Life: Cultures of the Everyday, 1st Edition

Packaging Life: Cultures of the Everyday, 1st Edition

eBook
Author(s):Pramod K. Nayar
Format: Original PDF
Published year: 2009
Publisher: SAGE Publications
Language: English
ISBN: 9788132102403

Summary

"Packaging Life: Cultures of the Everyday is a study of the cultural politics of four aspects of everyday life - health, comfort, risk and mobility - as manifest in public culture. The book explores the commodification of these aspects, arguing that our experience and perception of these are mediated by discourses circulating in the mass media." "'Unpacking' cultural politics, this book demonstrates, is the disentangling of the insidious regulatory frames of representation so that we generate dissident reading practices for public culture. The book is an essential reading for those who want to understand modern urban cultural rhetorics. Scholars and practitioners working in the fields of media and communication, consumer behaviour studies and cultural studies will find it highly engaging as well as provocative."--Jacket.
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