Mcdonaldisation, Masala Mcgospel, and Om Economics: Televangelism in Contemporary India

Mcdonaldisation, Masala Mcgospel, and Om Economics: Televangelism in Contemporary India
Summary
This text looks at religion in a transnational and global context and presents a systematic account of the methods undertaken by modern day missionaries to convert people. The author seeks to understand the outworking of the American phenomenon of televangelism in India.