Designing & Doing Survey Research

Designing & Doing Survey Research
Summary
Designing and Doing Survey Research is an introduction to the processes and methods of planning and conducting survey research in the real world. Taking a mixed method approach throughout, the book provides step-by-step guidance on: Designing your research Ethical issues Developing your survey questions Sampling Budgeting, scheduling and managing your time Administering your survey Preparing for data analysis With a focus on the impact of new technologies, this book provides a cutting-edge look at how survey research is conducted today as well as the challenges surv.