This book focuses on how to identify and nurture the entrepreneurial talents of. the new generation. The author believes that in the new India, entrepreneurship. is less about creating wealth and more about creating new organisations that generate. upscale employment. Unleashing Your Entrepreneurial Potential highlights how to learn to. compete with the best in the world. It builds on the premise that the excellent. exposure that the average young Indian professional is already getting is heavily. tilted towards the West. But the strongest competitive challenges are now coming. from the East.