This concise and practice-based book is aimed at helping marketeers develop winning
brand strategies. It presents 24 action-oriented mantras which can help launch,
build, rejuvenate and grow successful brands.
24 Brand Mantras: Finding a Place in the Minds and Hearts of Consumers
(Second Edition) is an excellent guide for building brands with a consumer-focus
approach. The updated version of the book covers all the important elements
of marketing including segmentation, advertising, promotion, sales, distribution,
product portfolio design, pricing and cus.