Mass Communication in India: A Sociological Perspective, 1st Edition

Mass Communication in India: A Sociological Perspective, 1st Edition

Mass Communication in India: A Sociological Perspective, 1st Edition

eBook
Author(s):John V. Vilanilam
Format: Original PDF
Published year: 2005
Publisher: SAGE Publications
Language: English
ISBN: 9780761933724, 9789352802616, 9789352805709

Summary

"This book traces the progress of mass communications in India and the West from a historical and sociological perspective, from primitive to modern times. Stressing that the goal of communication is to bring people together on the basis of a just, peaceful and humane order, the author maintains that efforts must be made to spread communication so that it can serve as an instrument of social change, and become a vital tool in the hands of ordinary people. Providing a critical and analytical assessment of the performance of the media in India, this comprehensive book will be used as a text by students of journalism, mass communications and media studies."--Jacket.
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