"This book helps in understanding the meaning of business beyond financial numbers and tries to explain how even CSR can be used as a marketing tool and for business benefits. It dwells comprehensively upon the concept of CSR, from its inception as philanthropy till its journey to a form where now it is mandatory to be sensitive about CSR in businesses." "This ready reckoner and guide for senior managers, CEOs, CFOs, HR and taxation officials in Indian and multinational companies, management students and academicians approaches CSR as a critical business need, not a philosophy."--BOOK JACKET.