""This book has been a fabulous success with students because it combines elements of critical social theory, readability ... and popular culture."--Charles R. Frederick, Jr., Indiana University" ""Many of my students ... identify with the themes very rapidly. They see the connections with their own world of experience and gain confidence in thinking sociologically."--Michael Nofz, University of Wisconsin" ""The text opened my eyes to the world around me. I really enjoyed the writing style of the book ... I thought of it as a book I would recommend to friends, not as a textbook."--Student" "As one of the most eye-opening and popular sociology books of all time, The McDonaldization of Society 6 demonstrates the power of the sociological imagination to today's readers in a way that few other books have, linking theory to contemporary pop culture examples that resonate with 21st-century students."--Jacket.