A Practical Introduction to Mixed Methods for Business and Management, 1st Edition

A Practical Introduction to Mixed Methods for Business and Management, 1st Edition

A Practical Introduction to Mixed Methods for Business and Management, 1st Edition

eBook
Author(s):Patricia Bazeley
Format: Original PDF
Published year: 2018
Publisher: SAGE Publications
Language: English
ISBN: 9781526462909, 9781526462923, 9781526462916, 9781526462497, 9781526462480

Summary

Mixed Methods Research for Business and Management guides students and researchers through how to use this methodology successfully in a research-based dissertation or project. The book introduces the concepts and debates associated with combining methods, and illustrates the many benefits, and hazards, of undertaking a mixed methods study. Example studies from across business and management disciplines bring the text to life throughout. The reader is taken step-by-step through the mixed methods process from developing a mixed methods study, through designing and conducting it, and finally, reporting on the results. Suitable for business and management students and researchers undertaking their own mixed methods research.
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