This book is appropriate for the following courses: Sustainable Enterprise Sustainable Business Practices Sustainability Marketing Society Social MarketingSustainable Enterprise: A Macromarketing Approach goes beyond the internal firm strategies of micromarketing and the ""four Ps"" to take a broader perspective focused on the interconnectedness of markets, marketing, and society. In a globalized society concerned with social and environmental sustainability, this book encourages students to think critically about the opportunities and limitations of marketing, as well as its positive and pote.