Recipient of the 2020 PRIDE Award for Outstanding Textbook from the PR Division of the National Communication Association Social Media for Strategic Communication: Creative Strategies and Research-Based Applications teaches students the skills and principles needed to use social media in persuasive communication campaigns. The book combines cutting-edge research with practical, on-the-ground instruction to prepare students for the real-world challenges they’ll face in the workplace. The text addresses the influence of social media technologies, strategies, actions, and the strategic mindset needed by social media professionals today. By focusing on strategic thinking and awareness, it gives students the tools they need to adapt what they learn to new platforms and technologies that may emerge in the future. A broad focus on strategic communication—from PR, advertising, and marketing, to non-profit advocacy—gives students a broad base of knowledge that will serve them wherever their careers may lead. Bundle with Freberg’s exercise workbook! Get Portfolio Building Activities in Social Media: Exercises in Strategic Communication with the print version of Social Media for Strategic Communication . Use bundle ISBN: 978-1-5443-5475-0 Visit the author’s blog at http://karenfreberg.com/blog/ to get tips for teaching the course, industry related news, & more! Instructors, sign in at study.sagepub.com/freberg for additional resources!