Praised for its no nonsense approach to engaging students and conveying key learning outcomes, Blythe's third edition of 'Consumer Behaviour' now features increased coverage of social media, digital consumption and up to date marketing practice. Examples and case studies from global brands including Spotify, Instagram, and Amazon are threaded throughout the text, and students' understanding and retention of the knowledge is encouraged through innovative learning features including: 'how to impress your examiner' boxes; 'consumer behaviour in action' boxes; 'challenging the status quo' boxes; and much more.