Rural Marketing: Challenges and OpportunitiesRural Marketing: Challenges and OpportunitieseBookAuthor(s):Dinesh Kumar; Punam GuptaFormat: Print PDFPublished year: 2017Publisher: SAGE PublicationsLanguage: EnglishISBN: 9789353284169, 9789353284176, 9789386062765SummaryAn indispensable resource that introduces rural marketing with a comparative analysis of urban and rural markets.