Jalebi Management, the first book in Shombit Sengupta's Jalebi Trilogy, compared Indian industry to a jalebi. It showed how it is necessary for organizations to interconnect seamlessly, both internally and externally, so that business can swim smoothly in the sweet syrup of the jalebi. However, the jalebi has a flip side too-its shape is never predictable; but business has to be unsurprising. Being the world's most complex and heterogeneous society how can India find a pattern to get out of the irregular, negative.