"Introducing the paths of communication inquiry available for students to use both in their undergraduate studies and in their future careers, this text demystifies the theories and applications of research in an engaging manner, using examples of research methods in practice. Introductory chapters that explore the conceptual foundations are followed by chapters on measurement, statistics, sampling, surveys, experiments, observation, and content analysis. A concluding chapter shows students how to write up and present their research for various audiences."--Jacket.