How does magic fool the senses? Why do people believe in conspiracy theories? And how do advertisements influence the decisions we make as consumers? Applied Cognitive Psychology answers these questions and demonstrates how cognitive psychology theory and concepts learned in the classroom can be applied to everyday life. Covering core topics such as perception, memory, attention, problem-solving, language, and decision-making, each chapter bridges theory and practice by featuring engaging case studies that show how applied cognitive psychology has benefited domains such as education, healthcare, technology, business, and public policy. This is an essential resource for undergraduate students of cognitive psychology and its real-world applications. Andrew Denovan is a Senior Lecturer in Psychology at Liverpool John Moores University. Kenneth G. Drinkwater is a Senior Lecturer and researcher in the Department of Psychology at Manchester Metropolitan University. Neil Dagnall is a Professor in Applied Cognitive Psychology at Manchester Metropolitan University.