Fundraising: Principles and Practice, 2nd Edition

Fundraising: Principles and Practice, 2nd Edition

Fundraising: Principles and Practice, 2nd Edition

eBook
Author(s):Michael J. Worth
Format: Original PDF
Published year: 2024
Publisher: SAGE Publications
Language: English
ISBN: 9781071931325, 9781071930113, 9781071930106, 9781071930120

Summary

The Second Edition of Fundraising: Principles and Practice by best-selling author Michael Worth offers an updated comprehensive introduction to fundraising that focuses on both theory and practice. The text is designed to engage students in thinking critically about issues in fundraising and philanthropy to prepare them for careers in the nonprofit sector. Worth explores key topics like donors, annual giving programs, major gift programs, and corporate and foundation giving and campaigns. A chapter on international and global fundraising and philanthropy covers key considerations, obstacles, and strategies for managing international NG's and global organizations, and coverage of planned giving and digital fundraising reflect important current trends.
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