This method involves research participants listing what they know or think about the researcher's topic of interest. While researchers typically report these free-list analyses in isolation, this book incorporates them with other analytical methods and demonstrates how ethnographic free-lists and the study of cultural models can be useful to a broad social science audience. The first half of the book covers descriptive methods, and the second half incorporates insights from the early chapters into a predictive statistical framework. The author explains how to collect, clean, and manage free-list data and how to use R to analyze and visualize the data.