Residents know exactly what their neighbourhood is like. House-hunters, on the other hand, must find out for themselves about the intangible social quality of a neighbourhood. As a simple rule of thumb, neighbourhood reputation can offer them an assessment of neighbourhood quality. In this research, regression analyses are applied to test whether neighbourhood reputations are being used as a proxy measure for neighbourhood quality in residential mobility choices and establishing the price of homes. The empirical results go beyond answering this research question. What price, for instance, do r.