Designing and Managing a Research Project: A Business Student's Guide, 3rd Edition

Designing and Managing a Research Project: A Business Student's Guide, 3rd Edition

Designing and Managing a Research Project: A Business Student's Guide, 3rd Edition

eBook
Author(s):Michael J. Polonsky; David S. Waller
Format: Original PDF
Published year: 2015
Publisher: SAGE Publications
Language: English
ISBN: 9781452276564, 9781483355207, 9781483311210, 9781483321905

Summary

Introduction - Choosing a topic - The role of the supervisor - Group dynamics and the role of conflict - Ethical considerations - Planning the research project - Literature review - Data gathering - Qualitative data collection and issues in analysis - Quantitative data analysis - Identifying the implications and establishing recommendations - Presenting the results - Writing the report - Oral presentations - Concluding remarks.
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