In the past 60 years, there has been sufficient research on male, urban entrepreneurs, their achievement motivation and their entrepreneurial success. However, no significant study of this kind has been undertaken for women entrepreneurs (whether urban or rural). This book intends to fill this lacuna through original research on poor, rural, women micro-entrepreneurs, whose achievement motivation has been rigorously measured. This pioneering study establishes a clear relationship between presence/absence of achievement motivation and the success/failure of these women in sustaining their enterprises.