If you're trying to bridge the gap between your course and your project or dissertation, this text is an invaluable companion in providing careful explanations of the steps necessary to conduct a range of research projects in media, communication and cultural studies. From ethnography to digital content analysis, the second edition of this student favourite will equip you with the methods you need to keep pace in the ever-changing context of writing and research. Each level of analysis has is own dedicated chapter. You will learn how ...