Global Marketing and Advertising: Understanding Cultural Paradoxes, 4th Edition

Name: Global Marketing and Advertising: Understanding Cultural Paradoxes, 4th Edition
ISBN: 9781452257174

eBook

Author(s):Marieke De Mooij

Format: Original PDF

Published year: 2013

Publisher: SAGE Publications

Language: English

ISBN: 9781452257174, 9781483310008, 9781483315454

""The incorporation of culture and marketing theory in one cohesive text.""