Intellectual Property and Business: The Power of Intangible Assets

Intellectual Property and Business: The Power of Intangible Assets

Intellectual Property and Business: The Power of Intangible Assets

eBook
Author(s):Rodney D. Ryder; Ashwin Madhavan
Format: Original PDF
Published year: 2014
Publisher: SAGE Publications
Language: English
ISBN: 9788132117919, 9789351501121, 9789351504450

Summary

Intellectual Property (IP) is one of the most vital assets for any business organization. It is a domain not restricted to lawyers alone; it is a crucial area of concern for business organizations, managers, and corporate leaders. Intellectual Property and Business demonstrates how companies can deploy their IP not just as legal instruments but also as dominant and powerful financial assets, and as useful arsenal that can boost their business. The book aims to provide a basic understanding of various forms of IP that business organizations need to protect, and to analyze and understand IP mana.
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