Strategic Brand Management for B2B Markets: A Road Map for Organizational Transformation, 2nd Edition

Strategic Brand Management for B2B Markets: A Road Map for Organizational Transformation, 2nd Edition

eBook

Author(s):Sharad Sarin

Format: Original PDF

Published year: 2016

Publisher: SAGE Publications

Language: English

ISBN: 9789351505518, 9789351505525, 9789351505501

Summary

This book uncovers the hidden power of brand and brand building for B2B marketers.