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Troll Proof Branding in the Age of Doppelgangers

Troll Proof Branding in the Age of Doppelgangers

Troll Proof Branding in the Age of Doppelgangers

eBook
Author(s):Gaurav Sood
Format: Original PDF
Published year: 2022
Publisher: SAGE Publications
Language: English
ISBN: 9789354793530, 9789354793547, 9789354793554

Summary

Countering the doppelganger effect and boosting brand positivity in the age of consumerism.
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