This easy-to-follow book will revolutionise how you approach text mining and data analysis as well as equipping you with the tools, and confidence, to navigate complex qualitative data. It can be challenging to effectively combine theoretical concepts with practical, real-world applications but this accessible guide provides you with a clear step-by-step approach. Written specifically for students and early career researchers this pragmatic manual will: • Contextualise your learning with real-world data and engaging case studies. • Encourage the application of your new skills with reflective questions. • Enhance your ability to be critical, and reflective, when dealing with imperfect data. Supported by practical online resources, this book is the perfect companion for those looking to gain confidence and independence whilst using transferable data skills.