An Introduction to Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. Written with the needs of non-specialists in mind. This book: * explains the fundamental concepts relevant to the study of media economics * considers the key industrial questions facing the media industries today * relates economic theory to business practice * covers a wide range of media activity - advertising, television, film, print media, and new media * looks at the impact of economics on public policy The study of media has traditionally been dominated.