This text will be extremely useful for students on a range of health-related courses as well as practitioners in the health field. The application of theory to practice is particularly well presented' - Ruth Cross, Senior Lecturer in Public Health and Health Promotion, Leeds Metropolitan University. Why is communication important in health? How can good health and well-being be promoted to the public? How can these communication skills be improved? Effective health communication is a critical aspect of healthcare at both the individual and wider public level. Health practitioners are frequentl.