Culture in Minds and Societies makes a decisive break from the post-modernist. theoretical framework that considers knowledge as local and situation-specific. and restores the goal of construction of general knowledge to the social sciences. While recognizing the uniqueness of all human personal experience from birth to. death, it emphasizes the universality of cultural organization of human minds. and societies. This book presents a new look at the relationship between people and society, . produces a semiotic theory of cultural psychology and provides a dynamic treatment. of culture in human.