`I was pleased to find that the work lived up to its title and covered both schools and college issues with equal thoroughness. This is a very readable, stimulating and valuable publication' - Mentoring & Tutoring This book explores all the major aspects of managing external relations in schools of all phases, as well as in colleges. The authors use empirical research evidence to analyze how schools and colleges can manage external relations to achieve productive and supportive relationships with their communities. They explore how a responsive philosophy and appropriate marketing can be adopted in order to ensure continuous development.