Corporate Communication: A Guide to Theory and Practice, 3rd Edition

Corporate Communication: A Guide to Theory and Practice, 3rd Edition

Corporate Communication: A Guide to Theory and Practice, 3rd Edition

eBook
Author(s):Joep Cornelissen
Format: Original PDF
Published year: 2011
Publisher: SAGE Publications
Language: English
ISBN: 9780857022431, 9781446255148, 9781446209400, 9781446241899

Summary

'Corporate Communication' provides the most up-to-date treatment of the subject, including the criticality of the function, strategies and activities involved, and how it can be organised and managed properly.
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