Doing Research in the Real World provides the clearest and most accessible introduction to research strategies and techniques. David Gray equips readers with the skills necessary to design and implement their own research project. The book covers all the essential aspects of actually doing research, providing coverage of both quantitative and qualitative methods, and dealing with all the main elements of the research process and the design of appropriate research tools. Practically focused throughout, Doing Research in the Real World encourages the reader to develop an awareness of the real nature of research, and the means by which data can be collected, validated and interpreted.