"Doing Business in Emerging Markets: Entry and Negotiation Strategies" is a comprehensive examination of emerging economies, authored by S. Tamer Cavusgil, Pervez N. Ghauri, and Leigh Anne Liu. The third edition, published in 2021, offers updated analytical frameworks and best practices, reflecting recent global events such as the COVID-19 pandemic. The book includes original case studies from countries like Brazil, China, Russia, Thailand, Turkey, and Uzbekistan, exploring challenges and opportunities in these markets. Key topics covered are the rise of the middle class, strategic partnerships, and negotiation techniques. This text is essential for international business students, researchers, and practitioners interested in emerging markets.