Analyses of mass media - including such forms as talk shows, MTV, the internet, soap operas, television sitcoms, dramatic series, pornography, and advertising - and issues of power related to gender, race, and class are integrated into a wide range of articles examining the economic and cultural implications of mass media as institutions, including the political economy of media production, textual analysis, and media consumption. Work in cultural studies and queer theory is made accessible to undergraduate students. Race is examined throughout the text rather than treated in a separate chapter. New sections on violence debates, the Internet, consumerism, marketing, and advertising.