Cognitive Interviewing: A Tool for Improving Questionnaire Design

Cognitive Interviewing: A Tool for Improving Questionnaire Design

Cognitive Interviewing: A Tool for Improving Questionnaire Design

eBook
Author(s):Gordon B. Willis
Format: Print PDF
Published year: 2005
Publisher: SAGE Publications
Language: English
ISBN: 9780761928034

Summary

"Cognitive Interviewing is ideally suited as a course text for advanced undergraduate and graduate research courses across the social sciences. Professional researchers and faculty in the social sciences as well as practice fields such as medicine, business and education, will also find this an invaluable reference for survey research. There is no other book on the market that covers cognitive interviewing as applied to questionnaire design."--Jacket.
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