Qualitative Market Research: A Comprehensive Guide, 1st Edition

Qualitative Market Research: A Comprehensive Guide, 1st Edition

Qualitative Market Research: A Comprehensive Guide, 1st Edition

eBook
Author(s):Hy Mariampolski
Format: Print PDF
Published year: 2001
Publisher: SAGE Publications
Language: English
ISBN: 9780761969440

Summary

This text guides the reader through a research project from the perspective of both user and practitioner. It meets the needs of several audiences by creating common ground in the applied practice of qualitative research.
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