Learn to produce dynamic programs with this practical guide! Finally, a step-by-step guide to maximize your efforts and create the kinds of learning experiences participants will rave about. Designed for first-time as well as veteran event planners, this practical hands-on guide is full of concrete strategies, tips, and suggestions for creating dynamic events. Highlights include: Nine principles of effective meeting designers Key issues in site and date selection Strategies for designing audience-centered programs Marketing for optimal participation Managing the conference for effectiveness Collecting data and evaluating results