World Television: From Global to Local

World Television: From Global to Local

World Television: From Global to Local

eBook
Author(s):Joseph D. Straubhaar
Format: Original PDF
Published year: 2007
Publisher: SAGE Publications
Language: English
ISBN: 9780803954625

Summary

World Television: From Global to Local, a new assessment of the interdependence of television across cultures and nations brings together the most current research and theories on the subject. By examining recent developments in the world system of television as well as several theories of culture, industry, genre, and audience, author Joseph D. Straubhaar offers new insights into the topic. He argues that television is being simultaneously globalized, regionalized, nationalized, and even localized, with audiences engaging it at multiple levels of identity and interest; therefore the book looks at all these levels of operation. -- Publisher description.
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