"In this book, Paul du Gay moves the discussion of identity in a new direction, offering a distinctive approach to studying how the identities of persons - human and non human - are formed. At the heart of the book is an approach to the material-cultural making-up of 'persons' that involves a shift away from general social and cultural accounts concerning the formation of 'subjectivity' and 'identity', towards an understanding of the specific forms of personhood that individuals come to acquire through their immersion in and subjection to particular normative and technical regimes of conduct."--Book cover.