"A new chapter on discourse analysis offers students techniques for analyzing the language in texts. New content on psychological impact of social media shows that there are often negative consequences to using social media. Increased coverage of technology and social media helps readers apply time-tested analysis techniques to the latest media. Updated examples from popular culture bring theory to life. New drawings and photo images illustrate concepts and enhance the visual attractiveness of this book. New material addresses generational differences and presents to students how each generation interacts with media differently, particularly the millennials. New discussions by thinkers who have made major impacts on popular culture, such as Daniel Chandler on semiotic codes Michel Foucault on change in cultures Mark Gottdiener on sign vehicles in semiotic theory Guy Debord on the Society of the Spectacle Mark Thompson et al on Marx's neglect of egalitarian political culture Marcel Danesi on myth and popular culture Ernest Kris on the Oedipus Complex Sigmund Freud on the purposes of jokes Clotaire Rapaille on the new "Global code" Teun van Dyk on discourse analysis and ideology Wolfgang Iser on reception theory."--Publisher's description.