"Ongoing Crisis Communication: Planning, Managing, and Responding, Second Edition, provides an integrated approach to crisis communication that spans various disciplines as well as the entire crisis management process. Drawing on firsthand experience in crisis management, author W. Timothy Coombs uses a three-staged approach to crisis management - precrisis, crisis, and postcrisis. This book explains how crisis management can prevent or reduce the threats of a crisis, providing guidelines for how best to act and react in an emergency situation." "This text is designed for advanced undergraduate and graduate courses such as Public Relations Cases, Public Relations Management, and Crisis Communication. Its interdisciplinary perspective also makes it an excellent text for corporate communication and management courses in departments of Business and Management."--Jacket.