How to Conduct Surveys: A Step-By-Step Guide, 4th Edition

How to Conduct Surveys: A Step-By-Step Guide, 4th Edition
Summary
From the Publisher: Arlene Fink's practical guide examines the nuts and bolts of interview and questionnaire design. It takes the reader through the process of deciding informational needs, choosing a questionnaire or interview format, designing a data-collection method, choosing a sample, analyzing the findings and reporting results. The book is geared to everyone who needs to learn how to do a simple survey, regardless of background. With practical exercises and informative appendices, this book is appropriate for both self-teaching and classroom use.